Puppy – Pure Evil

London three-piece PUPPY can today announce that their brand new, 2nd album “Pure Evil” will be released on May 6th through Rude Records. Ahead of that, the band have also released a huge new single and video “…And Watched It Glow”, which is out today, Monday 31st January. The single had its world exclusive premier last night on Radio 1 with the Rock Show, and is the 3rd single to be taken from “Pure Evil” following on from “Angel” and “The Kiss”, both last year (with the later picking up plays with Radio 1’s Jack Saunders and Clara Amfo, as well as being listed by Revolver Magazine as a track of the week).

“Pure Evil” is an album created, like so much music and art the last few years, from a forced upon circumstance. Whilst obviously not influencing any of it in any way, the current pandemic has certainly created a specific path for PUPPY and this brilliant album, for good and bad. Vocalist and guitarist Jock Norton explains a bit about marrying creative drive with a global health meltdown: “We had to dig fairly deep to find the purpose in doing any of it, because the global narrative was rightly shifted to more important things. But I think to be honest that sort of introspection had filtered through into other aspects of our lives, so being able to record this album sort of gave us a bit of purpose and something to cling on to. Ultimately for us we wanted to feel engaged and productive and useful, even if it was only for ourselves and each other. Like I said, there’d be times when it would feel a bit meaningless, but getting to a place where you’re comfortable with that and happy to let the work be it’s own reward really helped us grow as a band and as people I think”.

Much like their first album “The Goat”, the title “Pure Evil” was something they’d settled on way before they had got the final collection of songs together. “I think we all liked how dumb it sounded” jokes Norton, “but then the dichotomy of the two words really resonated as well. Broadly speaking I think we’ve always tried to combine classic pop songwriting with a love of heavier music, and on this album I think we take that a step further with some of our loudest moments combined with some of our sweetest. It feels like a nice way to say something about the band and our ethos while ultimately still being able to call it something stupid”.